Knygos.lt nariams
258,22 €
-30%
Įprastai
368,89 €
Marketing Dynamics
Knygos.lt nariams
258,22 €
-30%
Įprastai
368,89 €
- Išsiųsime per 12–18 d.d.
Marketing Dynamics provides a well-rounded introduction to the marketing mix, including the four Ps--product, price, place, and promotion, as well as a foundation in related economic and business principles. New chapters on social media marketing and the marketing pitch better prepare students for the realities of a fast-paced career in business, while other essential topics in marketing research, targeting a market, and entrepreneurship are also included. This text reveals how marketing concep…
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- Autorius: Cindy Quinlan
- Leidėjas: Goodheart-Wilcox Publisher
- ISBN-10: 168584314X
- ISBN-13: 9781685843144
- Formatas: 21.8 x 27.6 x 3.4 cm, kieti viršeliai
- Kalba: Anglų
Atsiliepimai
Aprašymas
Marketing Dynamics provides a well-rounded introduction to the marketing mix, including the four Ps--product, price, place, and promotion, as well as a foundation in related economic and business principles. New chapters on social media marketing and the marketing pitch better prepare students for the realities of a fast-paced career in business, while other essential topics in marketing research, targeting a market, and entrepreneurship are also included. This text reveals how marketing concepts relate to many of the current companies and products students are exposed to each day. This edition has been updated to include current examples of marketing campaigns, businesses, and offers even more hands-on practice with new problem-based learning activities where students step into the role of a marketer to make business decisions.
Knygos.lt nariams
258,22 €
-30%
Įprastai
368,89 €
Išsiųsime per 12–18 d.d.
- Autorius: Cindy Quinlan
- Leidėjas: Goodheart-Wilcox Publisher
- ISBN-10: 168584314X
- ISBN-13: 9781685843144
- Formatas: 21.8 x 27.6 x 3.4 cm, kieti viršeliai
- Kalba: Anglų
Marketing Dynamics provides a well-rounded introduction to the marketing mix, including the four Ps--product, price, place, and promotion, as well as a foundation in related economic and business principles. New chapters on social media marketing and the marketing pitch better prepare students for the realities of a fast-paced career in business, while other essential topics in marketing research, targeting a market, and entrepreneurship are also included. This text reveals how marketing concepts relate to many of the current companies and products students are exposed to each day. This edition has been updated to include current examples of marketing campaigns, businesses, and offers even more hands-on practice with new problem-based learning activities where students step into the role of a marketer to make business decisions.
Atsiliepimai