Knygos.lt nariams
Knygos.lt nariams
- Planuojame turėti už 295 d.
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- Autorius: Arnt Eriksen
- Leidėjas: Kogan Page Ltd
- Metai: 2027
- Puslapiai: 280
- ISBN-10: 139863123X
- ISBN-13: 9781398631236
- Kalba: Anglų
Atsiliepimai
Aprašymas
What separates brands that lead their category from those still chasing it? Velocity - directional momentum built through community, AI and strategic speed.
Velocity Marketing provides mid to senior marketing professionals with a comprehensive implementation system for building brands that compound. This practitioner's field manual bridges three decades of traditional brand-building principles with the systems, behaviours and community dynamics building the most valuable brands of the next decade. It translates complex emerging technology - AI, community mechanics, decentralised ownership - into immediately actionable marketing strategy.
Drawing on field-tested frameworks including the One Rule Formula, Velocity Loops and the Decentralised Brand Scorecard, every chapter delivers strategic depth alongside practical 'Monday Morning Moves' that teams can implement within days. Featuring real-world examples from Nike, Adidas, Lufthansa, Starbucks and other major organisations, this book demonstrates how forward-thinking brands are building compounding momentum through community collaboration, AI-enhanced operations and velocity-driven learning systems.
Whether you lead marketing at a Fortune 500 enterprise or a growth-stage mid-market organisation, Velocity Marketing is the definitive implementation guide for building brands that never stop earning their place.
- Autorius: Arnt Eriksen
- Leidėjas: Kogan Page Ltd
- Metai: 2027
- Puslapiai: 280
- ISBN-10: 139863123X
- ISBN-13: 9781398631236
- Kalba: Anglų
What separates brands that lead their category from those still chasing it? Velocity - directional momentum built through community, AI and strategic speed.
Velocity Marketing provides mid to senior marketing professionals with a comprehensive implementation system for building brands that compound. This practitioner's field manual bridges three decades of traditional brand-building principles with the systems, behaviours and community dynamics building the most valuable brands of the next decade. It translates complex emerging technology - AI, community mechanics, decentralised ownership - into immediately actionable marketing strategy.
Drawing on field-tested frameworks including the One Rule Formula, Velocity Loops and the Decentralised Brand Scorecard, every chapter delivers strategic depth alongside practical 'Monday Morning Moves' that teams can implement within days. Featuring real-world examples from Nike, Adidas, Lufthansa, Starbucks and other major organisations, this book demonstrates how forward-thinking brands are building compounding momentum through community collaboration, AI-enhanced operations and velocity-driven learning systems.
Whether you lead marketing at a Fortune 500 enterprise or a growth-stage mid-market organisation, Velocity Marketing is the definitive implementation guide for building brands that never stop earning their place.
Atsiliepimai