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Marketing and Public Relations Handbook for Museums, Galleries and Heritage Attractions
Marketing and Public Relations Handbook for Museums, Galleries and Heritage Attractions
Knygos.lt klubas Knygos.lt nariams
131,03 €
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Įprastai
187,19 €
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Marketing and public relations have become central to the success of a museum institution. Without effective use of both, museums of all kinds will fail to maximize their potential and fulfill their financial and cultural missions. This definitive guide describes the role of marketing and effective marketing and public relations techniques any museum or heritage site can utilize.
  • Leidėjas:
  • ISBN-10: 0742504077
  • ISBN-13: 9780742504073
  • Formatas: 15.5 x 23.1 x 1.9 cm, minkšti viršeliai
  • Kalba: Anglų

Marketing and Public Relations Handbook for Museums, Galleries and Heritage Attractions (el. knyga) (skaityta knyga) | knygos.lt

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Marketing and public relations have become central to the success of a museum institution. Without effective use of both, museums of all kinds will fail to maximize their potential and fulfill their financial and cultural missions. This definitive guide describes the role of marketing and effective marketing and public relations techniques any museum or heritage site can utilize.

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  • Autorius: Sue Runyard
  • Leidėjas:
  • ISBN-10: 0742504077
  • ISBN-13: 9780742504073
  • Formatas: 15.5 x 23.1 x 1.9 cm, minkšti viršeliai
  • Kalba: Anglų

Marketing and public relations have become central to the success of a museum institution. Without effective use of both, museums of all kinds will fail to maximize their potential and fulfill their financial and cultural missions. This definitive guide describes the role of marketing and effective marketing and public relations techniques any museum or heritage site can utilize.

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