Knygos.lt nariams
114,40 €
-15%
Įprastai
134,59 €
Marketing and American Consumer Culture
Knygos.lt nariams
114,40 €
-15%
Įprastai
134,59 €
- Išsiųsime per 12–18 d.d.
This book offers a cultural studies approach to marketing and advertising and shows readers how scholars from different academic disciplines make sense of marketing's role in American culture and society. It is written in an accessible style and has numerous drawings by the author to give it more visual interest.
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- Autorius: Arthur Asa Berger
- Leidėjas: Palgrave Macmillan
- ISBN-10: 3319473271
- ISBN-13: 9783319473277
- Formatas: 14.8 x 21 x 1.1 cm, kieti viršeliai
- Kalba: Anglų
Atsiliepimai
Aprašymas
This book offers a cultural studies approach to marketing and advertising and shows readers how scholars from different academic disciplines make sense of marketing's role in American culture and society. It is written in an accessible style and has numerous drawings by the author to give it more visual interest.
Knygos.lt nariams
114,40 €
-15%
Įprastai
134,59 €
Išsiųsime per 12–18 d.d.
- Autorius: Arthur Asa Berger
- Leidėjas: Palgrave Macmillan
- ISBN-10: 3319473271
- ISBN-13: 9783319473277
- Formatas: 14.8 x 21 x 1.1 cm, kieti viršeliai
- Kalba: Anglų
This book offers a cultural studies approach to marketing and advertising and shows readers how scholars from different academic disciplines make sense of marketing's role in American culture and society. It is written in an accessible style and has numerous drawings by the author to give it more visual interest.
Atsiliepimai