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Market Entry Strategies for Russia
Market Entry Strategies for Russia
Knygos.lt klubas Knygos.lt nariams
75,87 €
-30%
Įprastai
108,39 €
  • Išsiųsime per 12–18 d.d.
In a time when everyone talks about Russia as an emerging market with huge possibilities, many German companies tried to enter. What have been their experiences? Which was their strategy to enter the market? Did they succeed? The present study is primarily based on first hand accounts. After a comprehensive overview on the economical, legal and social framework in Russia, the author summarizes the result of 23 extensive interview with decision makers from German companies.
  • Leidėjas:
  • Metai: 2009
  • Puslapiai: 112
  • ISBN-10: 3836664690
  • ISBN-13: 9783836664691
  • Formatas: 17.8 x 25.4 x 0.6 cm, minkšti viršeliai
  • Kalba: Anglų

Market Entry Strategies for Russia (el. knyga) (skaityta knyga) | knygos.lt

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In a time when everyone talks about Russia as an emerging market with huge possibilities, many German companies tried to enter. What have been their experiences? Which was their strategy to enter the market? Did they succeed? The present study is primarily based on first hand accounts. After a comprehensive overview on the economical, legal and social framework in Russia, the author summarizes the result of 23 extensive interview with decision makers from German companies.

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  • Autorius: Martin Schorsch
  • Leidėjas:
  • Metai: 2009
  • Puslapiai: 112
  • ISBN-10: 3836664690
  • ISBN-13: 9783836664691
  • Formatas: 17.8 x 25.4 x 0.6 cm, minkšti viršeliai
  • Kalba: Anglų

In a time when everyone talks about Russia as an emerging market with huge possibilities, many German companies tried to enter. What have been their experiences? Which was their strategy to enter the market? Did they succeed? The present study is primarily based on first hand accounts. After a comprehensive overview on the economical, legal and social framework in Russia, the author summarizes the result of 23 extensive interview with decision makers from German companies.

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