- Išparduota
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- Autorius: Jean-Jacques Lambin
- Metai: 2000
- Puslapiai: 737
- ISBN-10: 0333793196
- ISBN-13: 9780333793190
- Formatas: 18 x 25 cm, minkšti viršeliai
- Kalba: Anglų
Market-driven Management: Strategic and Operational Marketing (Macmillan business) (el. knyga) (skaityta knyga) | knygos.lt
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Aprašymas
Taking a market-orientation approach, the author challenges the traditional concept of the 4Ps and the functional role of marketing departments. Using examples from a range of manufacturing, service, consumer and business to business sectors, the text ends with 10 longer case studies. JEAN-JACQUES LAMBIN is currently Professor of Market-Driven Management at Instituto di Economia d'Impresa, Milan and Emeritus Professor at University Catholique de Louvain, Belgium.
- Kaina: 12,99 €
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- Autorius: Jean-Jacques Lambin
- Metai: 2000
- Puslapiai: 737
- ISBN-10: 0333793196
- ISBN-13: 9780333793190
- Formatas: 18 x 25 cm, minkšti viršeliai
- Kalba: Anglų
Taking a market-orientation approach, the author challenges the traditional concept of the 4Ps and the functional role of marketing departments. Using examples from a range of manufacturing, service, consumer and business to business sectors, the text ends with 10 longer case studies. JEAN-JACQUES LAMBIN is currently Professor of Market-Driven Management at Instituto di Economia d'Impresa, Milan and Emeritus Professor at University Catholique de Louvain, Belgium.
Atsiliepimai