12,99 €
Market-driven Management: Strategic and Operational Marketing (Macmillan business)
Market-driven Management: Strategic and Operational Marketing (Macmillan business)
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Market-driven Management: Strategic and Operational Marketing (Macmillan business)
Market-driven Management: Strategic and Operational Marketing (Macmillan business)
Perskaityta: 12,99 €
Taking a market-orientation approach, the author challenges the traditional concept of the 4Ps and the functional role of marketing departments. Using examples from a range of manufacturing, service, consumer and business to business sectors, the text ends with 10 longer case studies. JEAN-JACQUES LAMBIN is currently Professor of Market-Driven Management at Instituto di Economia d'Impresa, Milan and Emeritus Professor at University Catholique de Louvain, Belgium.
SKAITYTA KNYGA
  • Metai: 2000
  • Puslapiai: 737
  • ISBN-10: 0333793196
  • ISBN-13: 9780333793190
  • Formatas: 18 x 25 cm, minkšti viršeliai
  • Kalba: Anglų

Market-driven Management: Strategic and Operational Marketing (Macmillan business) (el. knyga) (skaityta knyga) | knygos.lt

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Taking a market-orientation approach, the author challenges the traditional concept of the 4Ps and the functional role of marketing departments. Using examples from a range of manufacturing, service, consumer and business to business sectors, the text ends with 10 longer case studies. JEAN-JACQUES LAMBIN is currently Professor of Market-Driven Management at Instituto di Economia d'Impresa, Milan and Emeritus Professor at University Catholique de Louvain, Belgium.

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  • Autorius: Jean-Jacques Lambin
  • Metai: 2000
  • Puslapiai: 737
  • ISBN-10: 0333793196
  • ISBN-13: 9780333793190
  • Formatas: 18 x 25 cm, minkšti viršeliai
  • Kalba: Anglų

Taking a market-orientation approach, the author challenges the traditional concept of the 4Ps and the functional role of marketing departments. Using examples from a range of manufacturing, service, consumer and business to business sectors, the text ends with 10 longer case studies. JEAN-JACQUES LAMBIN is currently Professor of Market-Driven Management at Instituto di Economia d'Impresa, Milan and Emeritus Professor at University Catholique de Louvain, Belgium.

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