Knygos.lt nariams
Knygos.lt nariams
- Išsiųsime per 12–18 d.d.
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- Leidėjas: Gabler Verlag
- Metai: 2006
- Puslapiai: 568
- ISBN-10: 3834900397
- ISBN-13: 9783834900395
- Formatas: 17 x 24.4 x 3.2 cm, kieti viršeliai
- Kalba: Anglų
Manual of International Marketing. (el. knyga) (skaityta knyga) | knygos.lt
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Aprašymas
Top executives in international marketing and marketing professors give hands-on theoretical insights and practical guidelines for the most relevant topics in international marketing, such as global marketing, marketing management, brand management, marketing communication and customer relations. The book is structured by easily accessible marketing catchwords and contains one in-depth, compact article per catchword.
- Leidėjas: Gabler Verlag
- Metai: 2006
- Puslapiai: 568
- ISBN-10: 3834900397
- ISBN-13: 9783834900395
- Formatas: 17 x 24.4 x 3.2 cm, kieti viršeliai
- Kalba: Anglų
Top executives in international marketing and marketing professors give hands-on theoretical insights and practical guidelines for the most relevant topics in international marketing, such as global marketing, marketing management, brand management, marketing communication and customer relations. The book is structured by easily accessible marketing catchwords and contains one in-depth, compact article per catchword.
Atsiliepimai