Managing Global Innovation (el. knyga) (skaityta knyga) | knygos.lt

Aprašymas

What are the secrets of competitive Research & Development on a global scale? Investigating more than 1000 R & D laboratories in some 80 companies, this book presents the largest survey of global R & D practice yet published. Working from numerous research interviews and case studies from best-practice companies, the authors introduce new concepts and trends that will shape global R & D management in the unfolding 21st century.

This Third Edition has been completely revised and updated, incorporating international R & D research. Several emerging themes receive particular attention: intellectual property management in international R & D, R & D in emerging economies, management of technology listening posts, market and technological drivers of R & D globalization. In addition to the 18 case studies of the second edition, this edition adds new cases, including high-tech companies from China and India.