Atsiliepimai

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Aprašymas

This is an exciting new introductory textbook which delivers a truly global exploration of international business. It provides an accessible and engaging overview of the key theories and models that underpin the global economy. The text gives attention to the challenges and ambitions of businesses in the developing world, including small and family-run businesses, as well as those of 'born-global' companies. Managing Global Business takes a practical approach to link theoretical concepts to real-world situations and offers a varied discussion into the key activities of the international manager, and a useful guide on employability opportunities.

This textbook is recommended for established institutions as well as the rapidly expanding network of education centres in the developing world. It is designed as a core text for students of International Business and Business Management degrees at undergraduate and postgraduate level.