Knygos.lt nariams
147,97 €
-30%
Įprastai
211,39 €
Managing Brands
Knygos.lt nariams
147,97 €
-30%
Įprastai
211,39 €
- Išsiųsime per 12–18 d.d.
Offers a fresh look at brand management and strategy and the pivotal role of branding in business environment. Suitable for students of branding at undergraduate and postgraduate levels, this book provides students with an incisive account of how successful brands are created, built and managed.
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- Autorius: Sylvie Laforet
- Leidėjas: McGraw-Hill Education
- ISBN-10: 0077117484
- ISBN-13: 9780077117481
- Formatas: 20.3 x 25.4 x 2.3 cm, minkšti viršeliai
- Kalba: Anglų
Atsiliepimai
Aprašymas
Offers a fresh look at brand management and strategy and the pivotal role of branding in business environment. Suitable for students of branding at undergraduate and postgraduate levels, this book provides students with an incisive account of how successful brands are created, built and managed.
Knygos.lt nariams
147,97 €
-30%
Įprastai
211,39 €
Išsiųsime per 12–18 d.d.
- Autorius: Sylvie Laforet
- Leidėjas: McGraw-Hill Education
- ISBN-10: 0077117484
- ISBN-13: 9780077117481
- Formatas: 20.3 x 25.4 x 2.3 cm, minkšti viršeliai
- Kalba: Anglų
Offers a fresh look at brand management and strategy and the pivotal role of branding in business environment. Suitable for students of branding at undergraduate and postgraduate levels, this book provides students with an incisive account of how successful brands are created, built and managed.
Atsiliepimai