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Both accessible and concise, this text examines data analytics, big data and AI from a managerial and organizational perspective and looks at how they can help managers become more effective decision-makers. 

The second edition of this book has been fully revised and updated, including more content on AI throughout and more case studies from industry. Chapters look at emerging technologies and the ethical, security, privacy and legal aspects of data-driven decision-making. 

Key updates include content on: 
- How will AI impact management 
- AI and automation
- Emerging technologies including GenAI 
- How AI may augment, change and replace human decision-making.
- Ethical AI decision-making and responsible AI

Suitable for management students studying business analytics and decision-making or business and artificial intelligence at undergraduate, postgraduate and MBA levels.