Management, Tourism, and Smart Technologies, Vol 2 (el. knyga) (skaityta knyga) | knygos.lt

Aprašymas

This book provides advanced research on technological innovation and digital transformation in tourism and management. Indeed, one of the sectors hardest hit by the pandemic was tourism, likewise one of the post-pandemic effects is the rapid recovery of the sector, but more importantly is the great innovation that has occurred in marketing strategies for tourism and applying management strategies not only to be more profitable but to have the best customer satisfaction. Featuring selected papers that presented at the 2025 International Conference on Management, Tourism, and Technologies (ICMTT) held in San Carlos, Costa Rica, this book offers interdisciplinary insights on technology-driven tourism development. Specifically, it explores the impact of digital transformation on tourism and management practices as well as covering contemporary topics such as AI, big data, and smart tourism technologies. This book is valuable to scholars, academics, and students that seek to innovate, gain insight and establish a knowledge base in technology management in tourism.