Knygos.lt nariams
Knygos.lt nariams
- Išsiųsime per 12–18 d.d.
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- Autorius: Aline Krämer
- Leidėjas: Springer Gabler
- Metai: 2015
- Puslapiai: 364
- ISBN-10: 3658089296
- ISBN-13: 9783658089290
- Formatas: 14.8 x 21 x 2.2 cm, minkšti viršeliai
- Kalba: Anglų
Low-Income Consumers as a Source of Innovation (el. knyga) (skaityta knyga) | knygos.lt
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Aprašymas
The dissertation shows why innovations are vital to succeed in the low-income market segment, i.e. the four billion people living on less than 8 USD per day. In particular, it explores the role low-income consumers can play in corporate innovation processes. The study tests and expands theoretical findings on user innovations and lead users in the Brazilian low-income context. The findings also aim to enhance the capacity of companies to develop new solutions for the so far untapped low-income market by leveraging the knowledge of their target group.
- Autorius: Aline Krämer
- Leidėjas: Springer Gabler
- Metai: 2015
- Puslapiai: 364
- ISBN-10: 3658089296
- ISBN-13: 9783658089290
- Formatas: 14.8 x 21 x 2.2 cm, minkšti viršeliai
- Kalba: Anglų
The dissertation shows why innovations are vital to succeed in the low-income market segment, i.e. the four billion people living on less than 8 USD per day. In particular, it explores the role low-income consumers can play in corporate innovation processes. The study tests and expands theoretical findings on user innovations and lead users in the Brazilian low-income context. The findings also aim to enhance the capacity of companies to develop new solutions for the so far untapped low-income market by leveraging the knowledge of their target group.
Atsiliepimai