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HOW DO YOU CREATE A COMPELLING BUSINESS CAPABLE OF HYPER GROWTH THAT CAN TRULY MAKE A DENT IN THE UNIVERSE? BUILD A TEAM OF COMPETENT, CAPABLE PEOPLE THAT LOVE WHAT THEY DO AND LOOK FORWARD TO MONDAY. Inside these pages, Adam Witty will show CEOs and executives how he made the culture of his company the top priority and won big, creating a profitably growing enterprise that has him and his team members looking forward to Mondays. Specifically, you will learn ... * Why a great company starts with you *How to craft a noble purpose, core values, and BHAGs that cause company-wide excitement and anticipation * How to translate your purpose into a comprehensive plan that creates buy-in and alignment for every employee * How to recruit and retain the best people * How to invest in your people and love 'em to bring out their best