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In this unique collection of stories and essays, Life as a River: Memories & Reflections of a Die-Hard Fly Fisher and Eco-Activist shows us how rivers can serve as a metaphor for life and shape it in reality. If you want to know what Western rivers to fish and how, this book gives you a creel full of tips. If back stories on the environmental campaigns that transformed major corporations intrigue you, who better to tell them than who Michael Conroy, the author of Branded! and former Senior Program Officer at the Ford Foundation and Rockefeller Brothers Fund, has called the father of environmental corporate campaigns. And if you want to explore how rivers play a role in love, war, and spirituality, read this book. Fun, enlightening, and inspiring, Life as a River is well worth the price of eight artificial flies.