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From the Back Cover: Here for the first time is a book that brings the interests of the graphic designer and the lettering artist together by detailing the enormous potential of original lettering in graphic design. With the proliferation of computer manipulation techniques and the widespread growth of interest in typography, designers are increasingly aware that letter design is one of the basic skills of their profession as well as a source of original and striking forms. Letterwork draws on packaging, posters, signage systems, television sequences, book jackets and more to show how professionals from around the world are commissioning, inventing and adapting new letterforms to create outstanding designs. Their sources are as diverse as Arabic and Japanese culture, the street, the fine arts and the world of 'high-tech'. The book illustrates letter-making techniques such as painting, cutting, tearing, collage, stamping, drawing, photocopying, faxing, airbrush and computer generation. The author also gives important information on basic tools and techniques, the principles of letterform and useful contact addresses. Here at last is invaluable guidance and inspiration to strengthen the connections between the professions of graphic design, typography and calligraphy, for this book has been long awaited by designers and lettering artists alike.
From the Back Cover: Here for the first time is a book that brings the interests of the graphic designer and the lettering artist together by detailing the enormous potential of original lettering in graphic design. With the proliferation of computer manipulation techniques and the widespread growth of interest in typography, designers are increasingly aware that letter design is one of the basic skills of their profession as well as a source of original and striking forms. Letterwork draws on packaging, posters, signage systems, television sequences, book jackets and more to show how professionals from around the world are commissioning, inventing and adapting new letterforms to create outstanding designs. Their sources are as diverse as Arabic and Japanese culture, the street, the fine arts and the world of 'high-tech'. The book illustrates letter-making techniques such as painting, cutting, tearing, collage, stamping, drawing, photocopying, faxing, airbrush and computer generation. The author also gives important information on basic tools and techniques, the principles of letterform and useful contact addresses. Here at last is invaluable guidance and inspiration to strengthen the connections between the professions of graphic design, typography and calligraphy, for this book has been long awaited by designers and lettering artists alike.
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