46,66 €
54,89 €
-15% su kodu: ENG15
Kellogg on Marketing
Kellogg on Marketing
46,66 €
54,89 €
  • Išsiųsime per 10–14 d.d.
The ultimate marketing resource from the world’s leading scholars From the world’s #1 MBA marketing program comes the latest edition of Kellogg on Marketing , presented by Philip Kotler and Alexander Chernev. With hundreds of pages of brand-new material on timely topics, like creating value to disrupt markets, defensive marketing strategies, strategic customer management, building strong brands, and marketing in the metaverse, the book explores foundational and advanced topics in marketing mana…
  • Leidėjas:
  • Metai: 2023
  • ISBN-10: 1119906245
  • ISBN-13: 9781119906247
  • Formatas: 15.6 x 23.1 x 3.5 cm, kieti viršeliai
  • Kalba: Anglų
  • Extra -15 % nuolaida šiai knygai su kodu: ENG15

Kellogg on Marketing (el. knyga) (skaityta knyga) | knygos.lt

Atsiliepimai

(4.28 Goodreads įvertinimas)
Įvertink ir tu! Visi atsiliepimai

Aprašymas

The ultimate marketing resource from the world’s leading scholars From the world’s #1 MBA marketing program comes the latest edition of Kellogg on Marketing , presented by Philip Kotler and Alexander Chernev. With hundreds of pages of brand-new material on timely topics, like creating value to disrupt markets, defensive marketing strategies, strategic customer management, building strong brands, and marketing in the metaverse, the book explores foundational and advanced topics in marketing management. You’ll discover a renewed focus on digital transformation and data analytics, as well as comprehensive explanations of the strategic and tactical aspects of effective marketing. From managing business growth to identifying target customers, developing a meaningful value proposition, and data-driven marketing, every area relevant to marketing professionals is covered by expert contributors possessing unique insights into their respective competencies. Readers will also An indispensable resource for any professional expected to contribute to their organization’s marketing efforts or business growth, Kellogg on Marketing, Third Edition, also earn a place in curricula of the business school educating the next generation of business leaders.

NEMOKAMAS PRISTATYMAS

EXTRA 15 % nuolaida su kodu: ENG15

46,66 €
54,89 €
Išsiųsime per 10–14 d.d.

Akcija baigiasi už 1d.04:51:22

Nuolaidos kodas galioja perkant nuo 5 €. Nuolaidos nesumuojamos.

Prisijunkite ir už šią prekę
gausite 0,55 Knygų Eurų!?
Įsigykite dovanų kuponą
Daugiau
  • Leidėjas:
  • Metai: 2023
  • ISBN-10: 1119906245
  • ISBN-13: 9781119906247
  • Formatas: 15.6 x 23.1 x 3.5 cm, kieti viršeliai
  • Kalba: Anglų

The ultimate marketing resource from the world’s leading scholars From the world’s #1 MBA marketing program comes the latest edition of Kellogg on Marketing , presented by Philip Kotler and Alexander Chernev. With hundreds of pages of brand-new material on timely topics, like creating value to disrupt markets, defensive marketing strategies, strategic customer management, building strong brands, and marketing in the metaverse, the book explores foundational and advanced topics in marketing management. You’ll discover a renewed focus on digital transformation and data analytics, as well as comprehensive explanations of the strategic and tactical aspects of effective marketing. From managing business growth to identifying target customers, developing a meaningful value proposition, and data-driven marketing, every area relevant to marketing professionals is covered by expert contributors possessing unique insights into their respective competencies. Readers will also An indispensable resource for any professional expected to contribute to their organization’s marketing efforts or business growth, Kellogg on Marketing, Third Edition, also earn a place in curricula of the business school educating the next generation of business leaders.

Atsiliepimai

  • Atsiliepimų nėra
0 pirkėjai įvertino šią prekę.
5
0%
4
0%
3
0%
2
0%
1
0%
(rodomas nebus)
[{"option":"174","probability":1,"style":{"backgroundColor":"#f2f2f2"},"image":{"uri":"\/uploads\/images\/wheel_of_fortune\/69738c2a550eb1769180202.png","sizeMultiplier":0.6,"landscape":true,"offsetX":-50}},{"option":"173","probability":1.3,"style":{"backgroundColor":"#d91e2d"},"image":{"uri":"\/uploads\/images\/wheel_of_fortune\/69738c13edaf41769180179.png","sizeMultiplier":0.6,"landscape":true,"offsetX":-50}},{"option":"172","probability":1.6,"style":{"backgroundColor":"#f2f2f2"},"image":{"uri":"\/uploads\/images\/wheel_of_fortune\/69738c00656611769180160.png","sizeMultiplier":0.6,"landscape":true,"offsetX":-50}},{"option":"171","probability":1.5,"style":{"backgroundColor":"#d91e2d"},"image":{"uri":"\/uploads\/images\/wheel_of_fortune\/69738becae6da1769180140.png","sizeMultiplier":0.6,"landscape":true,"offsetX":-50}},{"option":"170","probability":1.5,"style":{"backgroundColor":"#f2f2f2"},"image":{"uri":"\/uploads\/images\/wheel_of_fortune\/69738bd43f5c21769180116.png","sizeMultiplier":0.6,"landscape":true,"offsetX":-50}},{"option":"169","probability":1.6,"style":{"backgroundColor":"#d91e2d"},"image":{"uri":"\/uploads\/images\/wheel_of_fortune\/69738b882df611769180040.png","sizeMultiplier":0.6,"landscape":true,"offsetX":-50}},{"option":"167","probability":1.4,"style":{"backgroundColor":"#f2f2f2"},"image":{"uri":"\/uploads\/images\/wheel_of_fortune\/69738b6e6274b1769180014.png","sizeMultiplier":0.6,"landscape":true,"offsetX":-50}},{"option":"166","probability":0.1,"style":{"backgroundColor":"#d91e2d"},"image":{"uri":"\/uploads\/images\/wheel_of_fortune\/69738b36427321769179958.png","sizeMultiplier":0.6,"landscape":true,"offsetX":-50}}]