Knygos.lt nariams
Knygos.lt nariams
- Išsiųsime per 12–18 d.d.
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- Autorius: Brian Williams
- Leidėjas: Prodinnova
- Metai: 2013
- Puslapiai: 70
- ISBN-10: 2917260270
- ISBN-13: 9782917260272
- Formatas: 15.2 x 22.9 x 0.4 cm, minkšti viršeliai
- Kalba: Anglų
Atsiliepimai
Aprašymas
In less than a century, Jaguar grew from a tiny motorcycle sidecars manufacturer into one of of the leading luxury carmakers, surviving one World War, one oil crisis, and the Japanese invasion of the luxury segment. But that impressive growth and resiliency came at a price. Marketing replaced good engineering, branding won over product design, mass production and economies of scale took over craftmanship. Is the roaring Jaguar still alive? Will it be able to bounce again despite successive changes of owners? This book is a short account of the carmaker's story, and the men behind it.
- Autorius: Brian Williams
- Leidėjas: Prodinnova
- Metai: 2013
- Puslapiai: 70
- ISBN-10: 2917260270
- ISBN-13: 9782917260272
- Formatas: 15.2 x 22.9 x 0.4 cm, minkšti viršeliai
- Kalba: Anglų
In less than a century, Jaguar grew from a tiny motorcycle sidecars manufacturer into one of of the leading luxury carmakers, surviving one World War, one oil crisis, and the Japanese invasion of the luxury segment. But that impressive growth and resiliency came at a price. Marketing replaced good engineering, branding won over product design, mass production and economies of scale took over craftmanship. Is the roaring Jaguar still alive? Will it be able to bounce again despite successive changes of owners? This book is a short account of the carmaker's story, and the men behind it.
Atsiliepimai