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- Autorius: Carolina Sinning
- Leidėjas: Springer Gabler
- ISBN-10: 3658380497
- ISBN-13: 9783658380496
- Formatas: 14.8 x 21 x 1.4 cm, minkšti viršeliai
- Kalba: Anglų
International Strategic Management of Brands and Online Firms (el. knyga) (skaityta knyga) | knygos.lt
Atsiliepimai
Aprašymas
Introduction.- Literature Review and Research Gaps.- Structure and Contribution of the Studies.- Further Remarks.- Introduction.- Conceptual Framework.- Hypothesis Development.- Empirical Study.- Discussion and Implications.- Limitations and Further Research.- Introduction.- Conceptual Framework and Hypothesis.- Empirical Study.- Discussion.- Limitations and Further Research.- Introduction.- Conceptual Framework and Hypothesis.- Empirical Study.- Discussion.- Limitations and Further Research.- Discussion and Conclusions.- Limitations and Further Research.- Acknowledgements.- Study 1: How Country Development and National Culture Affect the Paths of Perceived Brand Globalness to Consumer Behavior across Nations.- Study 2: Endorsement of Global Product Brands by Global Corporate Brands - A Consumer Perspective across Nations.
- Autorius: Carolina Sinning
- Leidėjas: Springer Gabler
- ISBN-10: 3658380497
- ISBN-13: 9783658380496
- Formatas: 14.8 x 21 x 1.4 cm, minkšti viršeliai
- Kalba: Anglų
Introduction.- Literature Review and Research Gaps.- Structure and Contribution of the Studies.- Further Remarks.- Introduction.- Conceptual Framework.- Hypothesis Development.- Empirical Study.- Discussion and Implications.- Limitations and Further Research.- Introduction.- Conceptual Framework and Hypothesis.- Empirical Study.- Discussion.- Limitations and Further Research.- Introduction.- Conceptual Framework and Hypothesis.- Empirical Study.- Discussion.- Limitations and Further Research.- Discussion and Conclusions.- Limitations and Further Research.- Acknowledgements.- Study 1: How Country Development and National Culture Affect the Paths of Perceived Brand Globalness to Consumer Behavior across Nations.- Study 2: Endorsement of Global Product Brands by Global Corporate Brands - A Consumer Perspective across Nations.
Atsiliepimai