International Marketing
- Išparduota
The third edition of "International Marketing" provides a complete introduction to international marketing in the twenty-first century. With up-to-date coverage of all core topics, an accessible writing style and distinct emphasis on culture, this new edition facilitates a deeper understanding of the subject. One of the only books to take a truly international approach, it's an ideal text for students studying international marketing.
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- Autorius: Pervez Ghauri, Philip R. Cateora
- Leidėjas: McGraw-Hill Education Ltd
- Metai: 2014
- Puslapiai: 682
- ISBN-10: 0077148150
- ISBN-13: 9780077148157
- Formatas: 19.5 x 26.1 x 2.7 cm, minkšti viršeliai
- Kalba: Anglų
Atsiliepimai
Aprašymas
The third edition of "International Marketing" provides a complete introduction to international marketing in the twenty-first century. With up-to-date coverage of all core topics, an accessible writing style and distinct emphasis on culture, this new edition facilitates a deeper understanding of the subject. One of the only books to take a truly international approach, it's an ideal text for students studying international marketing.
Išparduota
- Autorius: Pervez Ghauri, Philip R. Cateora
- Leidėjas: McGraw-Hill Education Ltd
- Metai: 2014
- Puslapiai: 682
- ISBN-10: 0077148150
- ISBN-13: 9780077148157
- Formatas: 19.5 x 26.1 x 2.7 cm, minkšti viršeliai
- Kalba: Anglų
The third edition of "International Marketing" provides a complete introduction to international marketing in the twenty-first century. With up-to-date coverage of all core topics, an accessible writing style and distinct emphasis on culture, this new edition facilitates a deeper understanding of the subject. One of the only books to take a truly international approach, it's an ideal text for students studying international marketing.
Atsiliepimai