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- Leidėjas: Jai Press Inc.
- ISBN-10: 0762303182
- ISBN-13: 9780762303182
- Formatas: 15.6 x 23.4 x 2.1 cm, kieti viršeliai
- Kalba: Anglų
International Marketing and Purchasing (el. knyga) (skaityta knyga) | knygos.lt
Atsiliepimai
Aprašymas
The collection of papers presented in this volume are the results of research undertaken by a group of scholars examining the field of international marketing and purchasing (IMP). This group of researchers has been conducting IMP studies over the past two decades in a multi-country setting. This book is a good overview of marketing as a discipline and provides insightful writing on the latest developments. The book can be used as supplementary text in courses as Business-to-Business Marketing, International Marketing and Marketing theory.
- Leidėjas: Jai Press Inc.
- ISBN-10: 0762303182
- ISBN-13: 9780762303182
- Formatas: 15.6 x 23.4 x 2.1 cm, kieti viršeliai
- Kalba: Anglų
The collection of papers presented in this volume are the results of research undertaken by a group of scholars examining the field of international marketing and purchasing (IMP). This group of researchers has been conducting IMP studies over the past two decades in a multi-country setting. This book is a good overview of marketing as a discipline and provides insightful writing on the latest developments. The book can be used as supplementary text in courses as Business-to-Business Marketing, International Marketing and Marketing theory.
Atsiliepimai