88,56 €
104,19 €
-15% su kodu: ENG15
International Business Strategy
88,56 € 
- Išsiųsime per 10–14 d.d.
Now in its third edition, this core textbook for advanced undergraduate, graduate, and postgraduate students combines analytical rigour and managerial insight on the functioning and strategy of large multinational enterprises (MNEs). Verbeke and Lee develop an original conceptual model that supports student learning by providing an integrated perspective, rooted in theory and practice. The discussion also includes unique commentaries on seventy-four seminal articles published in the Harvard Bus…
88.56
2025-07-27 23:59:00
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- Autorius: Alain Verbeke, I. H. Ian Lee
- Leidėjas: Cambridge University Pr.
- Metai: 2021
- Puslapiai: 675
- ISBN-10: 1108738370
- ISBN-13: 9781108738378
- Formatas: 16.9 x 24.2 x 2.4 cm, minkšti viršeliai
- Kalba: Anglų
- Extra -15 % nuolaida šiai knygai su kodu: ENG15
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Aprašymas
Now in its third edition, this core textbook for advanced undergraduate, graduate, and postgraduate students combines analytical rigour and managerial insight on the functioning and strategy of large multinational enterprises (MNEs). Verbeke and Lee develop an original conceptual model that supports student learning by providing an integrated perspective, rooted in theory and practice. The discussion also includes unique commentaries on seventy-four seminal articles published in the Harvard Business Review, the Sloan Management Review, and the California Management Review over the past four decades, demonstrating how the key insights can be applied to real businesses engaged in international expansion programmes, especially as they venture into high-distance markets. This third edition has been thoroughly updated and features new sections on multinational entrepreneurship, strategic challenges in the new economy, and international business strategy during globally disruptive events, including the COVID-19 pandemic. Students will benefit from updated case studies, improved learning features, and a wide range of online resources.EXTRA 15 % nuolaida su kodu: ENG15
88,56 €
104,19 €
Išsiųsime per 10–14 d.d.
Akcija baigiasi už 4d.03:33:53
Nuolaidos kodas galioja perkant nuo 10 €. Nuolaidos nesumuojamos.
- Autorius: Alain Verbeke, I. H. Ian Lee
- Leidėjas: Cambridge University Pr.
- Metai: 2021
- Puslapiai: 675
- ISBN-10: 1108738370
- ISBN-13: 9781108738378
- Formatas: 16.9 x 24.2 x 2.4 cm, minkšti viršeliai
- Kalba: Anglų
Now in its third edition, this core textbook for advanced undergraduate, graduate, and postgraduate students combines analytical rigour and managerial insight on the functioning and strategy of large multinational enterprises (MNEs). Verbeke and Lee develop an original conceptual model that supports student learning by providing an integrated perspective, rooted in theory and practice. The discussion also includes unique commentaries on seventy-four seminal articles published in the Harvard Business Review, the Sloan Management Review, and the California Management Review over the past four decades, demonstrating how the key insights can be applied to real businesses engaged in international expansion programmes, especially as they venture into high-distance markets. This third edition has been thoroughly updated and features new sections on multinational entrepreneurship, strategic challenges in the new economy, and international business strategy during globally disruptive events, including the COVID-19 pandemic. Students will benefit from updated case studies, improved learning features, and a wide range of online resources.
Atsiliepimai