- Išparduota
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- Autorius: Alan M. Rugman, Simon Collinson
- Metai: 2008
- Puslapiai: 752
- ISBN: 9780273716549
- Formatas: 20 x 26 cm, minkšti viršeliai
- Kalba: Anglų
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Aprašymas
A comprehensive introduction to International Business from authors at the forefront of research in international and strategic management. Taking a regional approach, this text challenges some of the underlying assumptions behind globalization and focuses on both the dominant economies the EU, the US and Japan as well as emerging markets in world trade, such as Brazil, India and China. The book also integrates analysis of the competitive environment and the internal resources of the firm to provide a strategic view of international business. The book is written for students on undergraduate and postgraduate degree programmes in business, or business-related disciplines.
- Kaina: 12,99 €
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Nenauja knyga, kurią parduoda privatus žmogus.
Knygą išsiųs knygos pardavėjas Sniega18.
Pardavėjo reitingas: 80%
- Autorius: Alan M. Rugman, Simon Collinson
- Metai: 2008
- Puslapiai: 752
- ISBN: 9780273716549
- Formatas: 20 x 26 cm, minkšti viršeliai
- Kalba: Anglų
A comprehensive introduction to International Business from authors at the forefront of research in international and strategic management. Taking a regional approach, this text challenges some of the underlying assumptions behind globalization and focuses on both the dominant economies the EU, the US and Japan as well as emerging markets in world trade, such as Brazil, India and China. The book also integrates analysis of the competitive environment and the internal resources of the firm to provide a strategic view of international business. The book is written for students on undergraduate and postgraduate degree programmes in business, or business-related disciplines.
Atsiliepimai