67,65 €
79,59 €
-15% su kodu: ENG15
Intercultural and International Business Communication
Intercultural and International Business Communication
67,65 €
79,59 €
  • Išsiųsime per 12–18 d.d.
This volume originates from the editors' interest in one of the most relevant fields of research these days: Intercultural and International Business Communication. The needs of the business world to communicate effectively at an international level in order to overcome language differences have proved to be a fascinating topic for many scholars. International business discourse is culturally-situated and therefore context-dependent, and all three - discourse, culture and context - play a key r…
  • Leidėjas:
  • Metai: 2008
  • Puslapiai: 343
  • ISBN-10: 3039116800
  • ISBN-13: 9783039116805
  • Formatas: 14.9 x 22.6 x 2.2 cm, kieti viršeliai
  • Kalba: Anglų
  • Extra -15 % nuolaida šiai knygai su kodu: ENG15

Intercultural and International Business Communication (el. knyga) (skaityta knyga) | knygos.lt

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This volume originates from the editors' interest in one of the most relevant fields of research these days: Intercultural and International Business Communication. The needs of the business world to communicate effectively at an international level in order to overcome language differences have proved to be a fascinating topic for many scholars. International business discourse is culturally-situated and therefore context-dependent, and all three - discourse, culture and context - play a key role in the communication process. The present contributions analyse this topic under the perspective of theory, research and teaching. Different scholars have offered their views on the subject, presenting contributions on different areas related to business communication all over the world.

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  • Leidėjas:
  • Metai: 2008
  • Puslapiai: 343
  • ISBN-10: 3039116800
  • ISBN-13: 9783039116805
  • Formatas: 14.9 x 22.6 x 2.2 cm, kieti viršeliai
  • Kalba: Anglų Anglų

This volume originates from the editors' interest in one of the most relevant fields of research these days: Intercultural and International Business Communication. The needs of the business world to communicate effectively at an international level in order to overcome language differences have proved to be a fascinating topic for many scholars. International business discourse is culturally-situated and therefore context-dependent, and all three - discourse, culture and context - play a key role in the communication process. The present contributions analyse this topic under the perspective of theory, research and teaching. Different scholars have offered their views on the subject, presenting contributions on different areas related to business communication all over the world.

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