Intelligence for the Transformation of the Tourism Model (el. knyga) (skaityta knyga) | knygos.lt

Aprašymas

This book explores the emerging field of tourism intelligence as a strategic and systemic driver for tourism transformation in the context of the climate crisis, the digital transition, and social inequality. Transcending the conventional boundaries of sustainability, it proposes a new paradigm based on regeneration, resilience, and intelligence-led governance, where data, knowledge systems, and stakeholder collaboration are used not only to optimize tourism, but also to reinvent and transform it. The book responds to the growing demand from policy makers, researchers, and tourism professionals for integrative tools that combine the environmental, social, cultural, and economic dimensions of tourism development. It focuses on how tourism intelligence systems - based on big data, participatory governance, impact measurement, and foresight - can help destinations achieve long-term well-being, territorial cohesion, and planetary health.