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An advertising hall-of-famer and business legend reveals the secrets of his success

Best known for conceiving the idea of outdoor advertising, Karl Eller embodies the spirit of American entrepreneurship at its finest. Integrity Is All You've Got is the chronicle of a singular life in business and all its "chills, thrills, deals, risks, gambles, crash landings, and miraculous recoveries." Readers get:

• A first behind-the-scenes look at the life of a business legend
• Powerful lessons that managers and entrepreneurs can apply
• Eller's guiding principles for racking up successes and recovering from "crash landings" that center on the critical importance of integrity