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In the golden age of social media, every business has at least one online account. For most businesses, Facebook and Twitter are probably the go-to social media platforms when creating an online presence. However, this means that Instagram, the world's fastest growing social media app, is being overlooked. Instagram currently has more than 800 million monthly users with an average 3.21% user engagement rate, more than double the average social media rate of 1.5%.

90% of the one hundred most popular brands are on Instagram, 70% of the most-used hashtags on social media feature brands and 50% of Instagram users use the app to research products. How did this all happen? How did Instagram, a social media platform, become such a highly-trusted source for product and brand information? In a word, influencers.