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/https://libri-media.knygos-static.lt/25a2777d-386f-4e1f-9481-d31336921734/2)
- Autorius: David Halpern
- Leidėjas: Random House UK Ltd
- Metai: 2016
- Puslapiai: 383
- ISBN-10: 0753556553
- ISBN-13: 9780753556559
- Formatas: 12.3 x 19.8 x 2.8 cm, kieti viršeliai
- Kalba: Anglų
- Extra -15 % nuolaida šiai knygai su kodu: ENG15
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Aprašymas
With a foreword by Richard Thaler, winner of the Nobel Prize in Economics!New Updated Edition, 2019.
Dr David Halpern, behavioural scientist and head of the government's Behavioural Insights Team, or Nudge Unit, invites you inside the unconventional, multi-million pound saving initiative that makes a big difference through influencing small, simple changes in our behaviour. Using the application of psychology to the challenges we face in the world today, the Nudge Unit is pushing us in the right direction. This is their story.
EXTRA 15 % nuolaida su kodu: ENG15
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- Autorius: David Halpern
- Leidėjas: Random House UK Ltd
- Metai: 2016
- Puslapiai: 383
- ISBN-10: 0753556553
- ISBN-13: 9780753556559
- Formatas: 12.3 x 19.8 x 2.8 cm, kieti viršeliai
- Kalba: Anglų
New Updated Edition, 2019.
Dr David Halpern, behavioural scientist and head of the government's Behavioural Insights Team, or Nudge Unit, invites you inside the unconventional, multi-million pound saving initiative that makes a big difference through influencing small, simple changes in our behaviour. Using the application of psychology to the challenges we face in the world today, the Nudge Unit is pushing us in the right direction. This is their story.
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