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How do you make innovation a core competency of your business? This book details a process to allow innovation to seep into your company's culture. It outlines the steps necessary to generate, collect, triage, escalate, and pilot ideas which are necessary to optimize a company's chance at success with new products, services, and processes. After explaining steps of the process in detail, Infectious Innovation outlines feedback mechanisms so business leaders can continually get better at making innovation a success!