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The idea is amazing, the business plan is polished, you have secured investment, and locked in distribution. What could possibly go wrong?

In this entertaining and illuminating business memoir, Paul O'Donnell recounts the highs and lows of launching Humble Pie a premium pie business; while leadership coach Sylvana Caloni analyses the entrepreneurial mindset, potential pitfalls and explores how you can achieve greater self-awareness to equip yourself for the 'heat in the kitchen'.

With honesty and compassion, O'Donnell and Caloni embrace the one word we are taught never to use - failure - and reveal how that reluctance has negative consequences for your ability to manage risk and overcome adversity. They show you how to blend the best ingredients and set the right temperature for entrepreneurial success.