Knygos.lt nariams
Knygos.lt nariams
- Išsiųsime per 12–18 d.d.
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- Autorius: David Meikle
- Leidėjas: LID Publishing
- ISBN-10: 191255531X
- ISBN-13: 9781912555314
- Formatas: 15.8 x 23.1 x 2.3 cm, minkšti viršeliai
- Kalba: Anglų
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Aprašymas
How to buy a gorilla presents a new agency relationship paradigm for marketers to get better-value advertising ideas from their agencies. In this book, David Meikle examines the existing paradigms of the working and commercial relationships between marketing, procurement and agencies, and offers a new approach to how they can collaborate in more trusting, more productive, and more effective ways. This is a well-informed exploration of the eternal triangle of marketing, agency and procurement, and will provide valuable guidance and insights to anyone involved in the purchase, management or creation of advertising.
- Autorius: David Meikle
- Leidėjas: LID Publishing
- ISBN-10: 191255531X
- ISBN-13: 9781912555314
- Formatas: 15.8 x 23.1 x 2.3 cm, minkšti viršeliai
- Kalba: Anglų
How to buy a gorilla presents a new agency relationship paradigm for marketers to get better-value advertising ideas from their agencies. In this book, David Meikle examines the existing paradigms of the working and commercial relationships between marketing, procurement and agencies, and offers a new approach to how they can collaborate in more trusting, more productive, and more effective ways. This is a well-informed exploration of the eternal triangle of marketing, agency and procurement, and will provide valuable guidance and insights to anyone involved in the purchase, management or creation of advertising.
Atsiliepimai