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Political scholar and avid campaign watcher Christian P. Potholm brings to bear his considerable experience as a political consultant, and his intricate understanding of campaign strategy, in his careful analysis of Maine citizen referenda. In Maine, controversial decisions are often presented directly to voters, so the citizens can decide. Potholm looks at the campaigns from past referenda, delving into the lobbying and manipulation from both sides of each issue. He breaks down tactics and reveals why key votes were either won or lost. It is a fascinating look at this key element of Maine's political system.