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- Autorius: Jenni Romaniuk, Bryon Sharp
- Leidėjas: Oxford University Press
- Metai: 2021
- Puslapiai: 256
- ISBN-10: 0190330023
- ISBN-13: 9780190330026
- Formatas: 16.3 x 23.3 x 2.2 cm, kieti viršeliai
- Kalba: Anglų
Atsiliepimai
Aprašymas
This book will change the way you think about marketing forever.
Following the success of international bestseller How Brands What Marketers Dont Know, How Brands Grow Part 2 takes readers further on a journey to smarter, evidence-based marketing.
How Brands Grow Part 2 is about the fundamentals of buying behaviours and brand performance DS fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity. This revised edition includes updates to all chapters and the addition of a new chapter, 'Getting Down to Business-to-Business Markets'.
- Autorius: Jenni Romaniuk, Bryon Sharp
- Leidėjas: Oxford University Press
- Metai: 2021
- Puslapiai: 256
- ISBN-10: 0190330023
- ISBN-13: 9780190330026
- Formatas: 16.3 x 23.3 x 2.2 cm, kieti viršeliai
- Kalba: Anglų
This book will change the way you think about marketing forever.
Following the success of international bestseller How Brands What Marketers Dont Know, How Brands Grow Part 2 takes readers further on a journey to smarter, evidence-based marketing.
How Brands Grow Part 2 is about the fundamentals of buying behaviours and brand performance DS fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity. This revised edition includes updates to all chapters and the addition of a new chapter, 'Getting Down to Business-to-Business Markets'.
Atsiliepimai