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Hospitality Marketing and Consumer Behavior
Hospitality Marketing and Consumer Behavior
Knygos.lt klubas Knygos.lt nariams
235,54 €
-30%
Įprastai
336,49 €
  • Išsiųsime per 12–18 d.d.
Creating memories and joyous experiences for consumers is a key dimension affecting the profitability and growth of a hospitality firm. Drawing on global experiences, this new book looks at the diverse factors that create these positive experiences and provides insight into marketing and consumer behavior in the context of hospitality and tourism. The dynamics of emerging economies has been captured, and some lessons have been drawn from best practices across the globe.
  • Leidėjas:
  • ISBN-10: 1771883782
  • ISBN-13: 9781771883788
  • Formatas: 15 x 23.1 x 2.3 cm, kieti viršeliai
  • Kalba: Anglų

Hospitality Marketing and Consumer Behavior (el. knyga) (skaityta knyga) | knygos.lt

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Creating memories and joyous experiences for consumers is a key dimension affecting the profitability and growth of a hospitality firm. Drawing on global experiences, this new book looks at the diverse factors that create these positive experiences and provides insight into marketing and consumer behavior in the context of hospitality and tourism. The dynamics of emerging economies has been captured, and some lessons have been drawn from best practices across the globe.

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  • Leidėjas:
  • ISBN-10: 1771883782
  • ISBN-13: 9781771883788
  • Formatas: 15 x 23.1 x 2.3 cm, kieti viršeliai
  • Kalba: Anglų

Creating memories and joyous experiences for consumers is a key dimension affecting the profitability and growth of a hospitality firm. Drawing on global experiences, this new book looks at the diverse factors that create these positive experiences and provides insight into marketing and consumer behavior in the context of hospitality and tourism. The dynamics of emerging economies has been captured, and some lessons have been drawn from best practices across the globe.

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