- Išparduota
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- Autorius: Nir Eyal, Ryan Hoover
- Metai: 2024
- Puslapiai: 250
- ISBN: 9780241184837
- Formatas: 15 x 25 cm, kieti viršeliai
- Kalba: Anglų
Hooked: How to Build Habit-Forming Products (Completely revised and updated) (el. knyga) (skaityta knyga) | knygos.lt
Atsiliepimai
Aprašymas
Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the Hooked Model—a four-step process embedded into the products of many successful companies bring customers back again and again without depending on costly advertising or aggressive messaging.
- Autorius: Nir Eyal, Ryan Hoover
- Metai: 2024
- Puslapiai: 250
- ISBN: 9780241184837
- Formatas: 15 x 25 cm, kieti viršeliai
- Kalba: Anglų
Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the Hooked Model—a four-step process embedded into the products of many successful companies bring customers back again and again without depending on costly advertising or aggressive messaging.
Atsiliepimai