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Handbook of Research on Effective Advertising Strategies in the Social Media Age
Handbook of Research on Effective Advertising Strategies in the Social Media Age
Knygos.lt klubas Knygos.lt nariams
545,22 €
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Social media pervades people's awareness and everyday lives while also influencing societal and cultural patterns. In response to the social media age, advertising agents are creating new strategies that best suit changing consumer relationships. The Handbook of Research on Effective Advertising Strategies in the Social Media Age focuses on the radically evolving field of advertising within the new media environment. Covering new strategies, structural transformation of media, and changing adve…
  • Leidėjas:
  • ISBN-10: 146668125X
  • ISBN-13: 9781466681255
  • Formatas: 21.6 x 27.9 x 3 cm, kieti viršeliai
  • Kalba: Anglų

Handbook of Research on Effective Advertising Strategies in the Social Media Age (el. knyga) (skaityta knyga) | knygos.lt

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Social media pervades people's awareness and everyday lives while also influencing societal and cultural patterns. In response to the social media age, advertising agents are creating new strategies that best suit changing consumer relationships. The Handbook of Research on Effective Advertising Strategies in the Social Media Age focuses on the radically evolving field of advertising within the new media environment. Covering new strategies, structural transformation of media, and changing advertising ethics, this book is a timely publication for policymakers, government officials, academicians, researchers, and school practitioners interested in furthering their research exposure and analyzing the rapidly evolving advertising sector and its reflection on social media.

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  • Leidėjas:
  • ISBN-10: 146668125X
  • ISBN-13: 9781466681255
  • Formatas: 21.6 x 27.9 x 3 cm, kieti viršeliai
  • Kalba: Anglų

Social media pervades people's awareness and everyday lives while also influencing societal and cultural patterns. In response to the social media age, advertising agents are creating new strategies that best suit changing consumer relationships. The Handbook of Research on Effective Advertising Strategies in the Social Media Age focuses on the radically evolving field of advertising within the new media environment. Covering new strategies, structural transformation of media, and changing advertising ethics, this book is a timely publication for policymakers, government officials, academicians, researchers, and school practitioners interested in furthering their research exposure and analyzing the rapidly evolving advertising sector and its reflection on social media.

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