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Guiding Global Growth
Guiding Global Growth
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The goal of Guiding Global Growth is to break down the walls between international business and strategic management. The book is founded upon established research traditions. However, a substantial amount of material is not available elsewhere. The book is divided into six parts. It contains eighteen chapters of text and an extensive epilogue. This book clearly shows that internationalization demands a wide range of skills, which are not always, or only partially, present in companies.

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The goal of Guiding Global Growth is to break down the walls between international business and strategic management. The book is founded upon established research traditions. However, a substantial amount of material is not available elsewhere. The book is divided into six parts. It contains eighteen chapters of text and an extensive epilogue. This book clearly shows that internationalization demands a wide range of skills, which are not always, or only partially, present in companies.

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The goal of Guiding Global Growth is to break down the walls between international business and strategic management. The book is founded upon established research traditions. However, a substantial amount of material is not available elsewhere. The book is divided into six parts. It contains eighteen chapters of text and an extensive epilogue. This book clearly shows that internationalization demands a wide range of skills, which are not always, or only partially, present in companies.

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