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Green Manufacturing (Paradigm Shift to Sustainable Capitalism) So, what are companies doing in the way of green manufacturing? Historically when people think of manufacturing they do not think of green manufacturing because the thought of manufacturing is large companies, putting numerous emissions into the air to manufacture their products; this thought is changing and changing fast. By reading this book, you as the consumer will realise that you have the power to make companies more eco-friendly through your individual stance; for manufacturers are now realising that people respect eco-friendly companies, preferring to spend their money on them rather than a company without any green policies. Companies will learn the value of being greener and the benefits this brings to a more sustainable future.