Glossy (el. knyga) (skaityta knyga) | Marisa Meltzer | knygos.lt

Aprašymas

The astonishing story of the billion-dollar makeup brand Glossier and its iconic millennial founder who transformed American retail--for fans of Super Pumped and Billion Dollar Loser.

Called "one of the most disruptive brands in beauty" by Forbes, Glossier not only revolutionized the beauty industry with its sophisticated branding and unique approach to influencer marketing, it taught a generation of business leaders how to talk to their customers and build a cult following online.

At the center of the story lies Emily Weiss, the elusive former Teen Vogue intern and reality TV star who had vision, guts, and searing ambition. At age twenty-nine, Weiss launched the now famous beauty blog Into the Gloss. At age thirty-seven, she would leave the helm of her billion-dollar company shortly after giving birth to her daughter.

In Glossy, journalist and author Marisa Meltzer combines in-depth interviews with former Glossier employees, investors, and Weiss herself to bring you inside the walls of this fascinating and secretive company. From fundraising to product launches and unconventional hiring practices, Meltzer exposes the inner workings of Glossier's culture both good and bad. She also tells the story of Weiss herself in this gripping and dazzling portrait of one of the most iconic business leaders of her generation.