Global Marketing (el. knyga) (skaityta knyga) | Yoram(Jerry) Wind | knygos.lt

Aprašymas

Competing in international markets requires more than just translating a message-it demands a deep understanding of cultural, economic, and technological forces shaping consumer behavior worldwide. Global Marketing by Yoram (Jerry) Wind offers a strategic roadmap for businesses looking to expand beyond domestic borders.

This book explores how companies can navigate diverse markets, adapt to cultural differences, and leverage digital transformation for global reach. Wind presents frameworks for market entry strategies, localization versus standardization, and international branding while addressing the impact of global supply chains, trade policies, and emerging economies.

With real-world case studies and research-backed insights, Global Marketing equips entrepreneurs, executives, and marketers with tools to create effective cross-border strategies. Readers will learn how to assess market potential, tailor value propositions, and build sustainable global brands. Whether you're scaling a startup or managing a multinational corporation, this book provides the knowledge needed to thrive in today's interconnected economy.