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Get a Black Belt in Marketing: The Marketing Success Book for Retirement Industry Professionals includes concepts, strategies and tactics peppered with stories about success and lessons learned, along with a plan of action to accomplish the business development goals. The Marketing Success Book is divided into three sections: the first highlights a few trends that have impacted the financial services industry, the second explains major marketing concepts and the third section describes marketing activities that you can use to build your business. Many of the concepts and activities include success stories, plus a step-by-step work plan to incorporate the concept or activity in your marketing.