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Aprašymas

This book was written to fill an urgent, unmet need. Intended especially for the volunteer - the most valuable asset of any fundraising campaign - the book should also prove of value to the professional fundraiser. Contents Include: The Approach to Fundraising; Budget, Income and Fundraising Goals; The Campaign of the Anytown Community Center; Income Producing Events; The Building Fund Campain - Planning and Special Gifts; The Building Fund Campaign - Community Fundraising Event; Why Public Relations; How to Plan a Public Relations Program; Publics; Media; Thank You One and All! This book contains classic material dating back to the 1900s and before. The content has been carefully selected for its interest and relevance to a modern audience.