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After working for 20 years in a tough, old-school sales environment, Roberta developed a better model for business differentiation. One that business owners can easily identify with. In "Find Your Genius Zone & Differentiate your Business", she reveals the secrets business owner need to know in order to gain market share and work with clients they love- without hours and hours of chasing leads or cold calling. In this trailblazing book for business owners, you will discover: Why sales isn't a numbers game and hose to increase your sales in a new way. Why working hard isn't necessarily the answer. What to do instead of buying "proven systems' designed to help you make more sales. The real truth about pricing and competition - it's not what you think! And how delivering lots of free pre-sale value doesn't guarantee the sale.