Knygos.lt nariams
148,19 €
-35%
Įprastai
227,99 €
Fashion Branding Unraveled
Knygos.lt nariams
148,19 €
-35%
Įprastai
227,99 €
- Išsiųsime per 12–18 d.d.
Fashion Branding Unraveled introduces and explains the concept of brand and the process of brand development. The book clarifies misconceptions, introduces new concepts, and proposes a step-by-step roadmap for developing an effective brand, all within the context of the fashion industry. Using an easy-to-understand approach, relevant examples, and case studies, it applies the theories and concepts covered, such as "mass customization" and "M-branding," to a variety of industry segments, from lu…
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- Autorius: Kaled K Hameide
- Leidėjas: CONTINNUUM 3PL
- Metai: 2011
- Puslapiai: 304
- ISBN-10: 1563678748
- ISBN-13: 9781563678745
- Formatas: 18.5 x 24.1 x 1.8 cm, minkšti viršeliai
- Kalba: Anglų
Atsiliepimai
Aprašymas
Fashion Branding Unraveled introduces and explains the concept of brand and the process of brand development. The book clarifies misconceptions, introduces new concepts, and proposes a step-by-step roadmap for developing an effective brand, all within the context of the fashion industry. Using an easy-to-understand approach, relevant examples, and case studies, it applies the theories and concepts covered, such as "mass customization" and "M-branding," to a variety of industry segments, from luxury brands to private labels. The book includes an examination of the latest technologies, their applications, and-most important-their effects on the future of branding.
Knygos.lt nariams
148,19 €
-35%
Įprastai
227,99 €
Išsiųsime per 12–18 d.d.
- Autorius: Kaled K Hameide
- Leidėjas: CONTINNUUM 3PL
- Metai: 2011
- Puslapiai: 304
- ISBN-10: 1563678748
- ISBN-13: 9781563678745
- Formatas: 18.5 x 24.1 x 1.8 cm, minkšti viršeliai
- Kalba: Anglų
Fashion Branding Unraveled introduces and explains the concept of brand and the process of brand development. The book clarifies misconceptions, introduces new concepts, and proposes a step-by-step roadmap for developing an effective brand, all within the context of the fashion industry. Using an easy-to-understand approach, relevant examples, and case studies, it applies the theories and concepts covered, such as "mass customization" and "M-branding," to a variety of industry segments, from luxury brands to private labels. The book includes an examination of the latest technologies, their applications, and-most important-their effects on the future of branding.
Atsiliepimai