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Exploring the Power of Electronic Word-of-Mouth in the Services Industry
Exploring the Power of Electronic Word-of-Mouth in the Services Industry
Knygos.lt klubas Knygos.lt nariams
480,12 €
-30%
Įprastai
685,89 €
  • Išsiųsime per 12–18 d.d.
User opinions about service experiences have been extensively acknowledged to play a key role in influencing the consumption decisions of other customers. The widespread adoption of internet technologies has amplified enormously the volume and the potential impact of such customer-generated content in the form of electronic word-of-mouth (eWOM). Exploring the Power of Electronic Word-of-Mouth in the Services Industry is an essential research book that explores the importance of consumer percept…
  • Leidėjas:
  • ISBN-10: 1522585753
  • ISBN-13: 9781522585756
  • Formatas: 21.6 x 27.9 x 2.7 cm, kieti viršeliai
  • Kalba: Anglų

Exploring the Power of Electronic Word-of-Mouth in the Services Industry (el. knyga) (skaityta knyga) | knygos.lt

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User opinions about service experiences have been extensively acknowledged to play a key role in influencing the consumption decisions of other customers. The widespread adoption of internet technologies has amplified enormously the volume and the potential impact of such customer-generated content in the form of electronic word-of-mouth (eWOM). Exploring the Power of Electronic Word-of-Mouth in the Services Industry is an essential research book that explores the importance of consumer perception and the influence of word-of-mouth in the digital world. Featuring a range of topics such as data mining, online engagement, and social media, this book is ideal for academicians, researchers, IT developers, marketers, managers, media specialists, and professionals.

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  • Leidėjas:
  • ISBN-10: 1522585753
  • ISBN-13: 9781522585756
  • Formatas: 21.6 x 27.9 x 2.7 cm, kieti viršeliai
  • Kalba: Anglų

User opinions about service experiences have been extensively acknowledged to play a key role in influencing the consumption decisions of other customers. The widespread adoption of internet technologies has amplified enormously the volume and the potential impact of such customer-generated content in the form of electronic word-of-mouth (eWOM). Exploring the Power of Electronic Word-of-Mouth in the Services Industry is an essential research book that explores the importance of consumer perception and the influence of word-of-mouth in the digital world. Featuring a range of topics such as data mining, online engagement, and social media, this book is ideal for academicians, researchers, IT developers, marketers, managers, media specialists, and professionals.

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