Atsiliepimai

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Shows how using quantitative measurements techniques to gauge financial and non-financial company goals can help guide R&D management performance and improve company success. The text aims to enable readers to choose financial R&D projects, create a customer satisfaction and effectiveness index, measure every component of idea-to-customer time, and create a balanced scorecard that is focused on innovation rather than implementation. Each chapter concludes with a lessons learned section that highlights how to put the information provided to use in R&D management practice.