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This academic volume explores the relationship between ethnicity and entrepreneurship across the Western Balkan Peninsula, focusing on how cultural capital influences enterprise within a multicultural context. Through contributions from regional experts, the book examines the impact of ethnicity on both mainstream and minority entrepreneurs, including Ottoman Turks, Ashkenazi and Sephardi Jews in Bosnia, and Muslims in North Macedonia. It highlights the historical and contemporary dynamics of ethnic clustering and entrepreneurial attitudes. The analysis covers cultural pluralism from the Ottoman and Austrian eras to the fragmented pluralism post-Yugoslavia, showing how these factors have shaped business practices. This volume is essential for understanding the nuanced interplay between culture and entrepreneurship in a region rich with ethnic diversity.