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Knygos.lt nariams
- Išsiųsime per 12–18 d.d.
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- Leidėjas: Jai Press Inc.
- ISBN-10: 0762308699
- ISBN-13: 9780762308699
- Formatas: 15.6 x 23.4 x 1.4 cm, kieti viršeliai
- Kalba: Anglų
Essays by Distinguished Marketing Scholars of the Society for Marketing Advances (el. knyga) (skaityta knyga) | knygos.lt
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Aprašymas
This volume presents a collection of papers written by senior marketing scholars based on their presentations upon receiving the "Society for Marketing Advances Distinguished Marketing Scholar Award". Each paper reviews a stream of research in marketing and reflects the wisdom of authors highly cited in the literature - with citations of their work usually spanning several decades.
- Leidėjas: Jai Press Inc.
- ISBN-10: 0762308699
- ISBN-13: 9780762308699
- Formatas: 15.6 x 23.4 x 1.4 cm, kieti viršeliai
- Kalba: Anglų
This volume presents a collection of papers written by senior marketing scholars based on their presentations upon receiving the "Society for Marketing Advances Distinguished Marketing Scholar Award". Each paper reviews a stream of research in marketing and reflects the wisdom of authors highly cited in the literature - with citations of their work usually spanning several decades.
Atsiliepimai