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Employer Brand
Employer Brand
129,96 €
152,89 €
  • Išsiųsime per 12–18 d.d.
Employer Brand
Employer Brand
Perskaityta: 6,99 €
Levels of 'employer brand awareness' are rising fast across Europe, North America and Asia-Pacific, as leading companies realise that skilled, motivated employees are as vital to their commercial success as profitable customers and apply the principles of branding to their own organization. Starting with a review of the pressures which have generated current interest in employer branding, this definitive book goes on to look at the historical roots of brand management and the practical steps ne…
SKAITYTA KNYGA
  • Leidėjas:
  • ISBN-10: 0470012730
  • ISBN-13: 9780470012734
  • Formatas: 16 x 23.5 x 2.3 cm, kieti viršeliai
  • Kalba: Anglų
  • Extra -15 % nuolaida šiai knygai su kodu: ENG15

Employer Brand (el. knyga) (skaityta knyga) | Barrow | knygos.lt

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Levels of 'employer brand awareness' are rising fast across Europe, North America and Asia-Pacific, as leading companies realise that skilled, motivated employees are as vital to their commercial success as profitable customers and apply the principles of branding to their own organization. Starting with a review of the pressures which have generated current interest in employer branding, this definitive book goes on to look at the historical roots of brand management and the practical steps necessary to achieve employer brand management success - including the business case, research, positioning, implementation, management and measurement. Case studies of big-name employer brand stories include Tesco, Wal-Mart, British Airways and Prêt a Manger.

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  • Autorius: Barrow
  • Leidėjas:
  • ISBN-10: 0470012730
  • ISBN-13: 9780470012734
  • Formatas: 16 x 23.5 x 2.3 cm, kieti viršeliai
  • Kalba: Anglų

Levels of 'employer brand awareness' are rising fast across Europe, North America and Asia-Pacific, as leading companies realise that skilled, motivated employees are as vital to their commercial success as profitable customers and apply the principles of branding to their own organization. Starting with a review of the pressures which have generated current interest in employer branding, this definitive book goes on to look at the historical roots of brand management and the practical steps necessary to achieve employer brand management success - including the business case, research, positioning, implementation, management and measurement. Case studies of big-name employer brand stories include Tesco, Wal-Mart, British Airways and Prêt a Manger.

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